Current personal logo. Wanted to create something colorful and simple, so I put my signature into Illustrator and did a path trace, then overlaid a simple gradient.
Logo for Knox Executive Productions, who has done work for the Special Olympics and the new Seattle Krakens NHL team. She wanted something clean, simple and professional.
Logo redesign for a local real estate business. Her colors were already established, so it was all about reworking her new business name into a clean and readable format. She wanted to ensure it was modern and professional, and that it reflected the image of her business. It can now be seen on their website, as well as on fliers,real estate listings and signs all around the greater Seattle area.
Another personal logo for a website I started as a hobby side project. I love movies and I love writing about movies, so I created a website to host my film reviews and analysis, and since I wanted to focus on a positive enjoyment of movies rather than taking down movies I disliked, I decided to call it Rad Film. Since the word rad evokes a certain feeling and time period, I wanted to make the logo look like an old neon sign, while keeping it simple and readable, and pink both matches the "rad" word choice and feels very bright and glowy like neon.
This and the following logos are just challenges to practice logo design, not real clients, based on fake briefs. This one was for a website that published guides, news, and information about the Legend of Zelda franchise. They wanted to avoid using any of the actual typefaces or branding from the actual franchise to avoid any copyright conflicts, but wanted to still use similar style, colors, and visuals so that people could identify with the branding. I decided to start with a clean, refreshing serif font that was indicative of the franchise without being identical. From there I recreated some series icons like the bow and Master Sword and incorporated them into the typeface to create a clean, simple logo that still reminds fans of the series.
Design for a company that was creating a system to streamline website development with WordPress. They wanted something that embodied the speed and streamlined nature of their application that also felt modern and clean. They cited the Cloudflare logo as an example of a logo they liked, and provided a basic color palette to use. I wanted to try to find a way to use effective and identifiable imagery from web design while remaining clean and simple, and landed on utilizing brackets and backslashes to create a visually striking logo that would still convey the company's ideals.
Design for a company that acts as an intermediary freight broker, they specialize in finding optimal routes for cargo for safety and speed, and wanted to ensure their logo conveyed those values. I started by searching for a typeface that I felt would function well as something clean and effective without feeling harsh or striking, and when I found this nice rounded edge typeface it felt perfect. From there I wanted to figure out how to combine everything into one, and played around with a lot of different ways to incorporate the company name into a simple and effective "freight" adjacent design like a truck or train. Once I had a basic truck design and found a way to effectively place the name within it, I introduced a way to enhance the concept of speed. Finally, the company had no prior color palette so I went with a black and gold to help cement the company's emphasis on being the fastest, most professional, and most trusted in their field.
This brief was very basic - a restaurant needed branding and wanted to emphasize their authenticity, traditional food prep, and fresh food. Japan is a country with a ton of places to pull inspiration from, so after some research into "zen" culture I learned about the ensÅ, a brushstroke done in one motion, an expression of creativity. I wanted to utilize this so I blended this concept with a fish, creating a clean blend of culture and food. The design felt empty originally so through playing around with ways to fill the space I landed on a simple circle that helped to fill the space without taking away from the design, but also adds an additional Japanese identity from their flag. This decision also led me to color scheme that was visually striking and clean.
For a company that specializes in film equipment, renting things to film studios for production. They wanted a clean and simple logo design that felt unique and memorable that could be included in film credits, and could also be used to create stickers, business cards and more. They wanted something visually striking that didn't feel violent or harsh to maintain a professional appearance. I knew that for something like this a strong typeface was going to be the most important thing, and I also wanted to make the typeface the center of attention - name recognition is big in the film industry so creating a logo that didn't focus on the name of the company wouldn't be as effective. Once I found a typeface that had a very strong bold variant I played around with cutting it up to give it that "slash" feeling without taking away from the name, and then put it as a white on black background to make it extra visually striking.