This was branding I did for a website my father started. The website was meant to be a community effort about the paleo diet, with recipes, information, and more, focused on bringing people together and having them discuss things and learn with each other. He wanted the logo to show off as much of that as possible, so to meet the requirements of both the paleo theme and the idea of community, I created something that had the style of an ancient cave painting, but featured people coming together and being excited.